Marketing has been around forever! It’s simply about getting to people to understand that you have something they may need. Email marketing is one of the most effective tactics for driving sales. Here come across some interesting facts about what’s working — and what’s not — in email marketing these days.
1. People Prefer Words More Than Images.
- Recent study that found that Email with 3 or fewer images and 20 lines of text resulted in the highest click-through rates from email subscribers. Marketing studies continue to prove that text-based emails still generate the most clicks and engagement.
- In fact, a recent study showed that the number of clicks an email generated was inversely proportional to the number of images it included. In other words, more images = fewer clicks.
2. Make Everything Mobile Friendly.
- As Now technology revolution most of the work is done by Smart phones. So most of the people check their mails by mobile. In the fourth quarter of 2014, a whopping 53% of emails were opened in mobile devices, such as smartphones or tablets.
- A whopping 72% of US online adults send or receive personal emails via smartphone at least weekly. Their report on mobile email marketing also states that certain B2C brands see up to 70%+ of their emails being read on mobile devices. With these statistics, it’s hard to think anything but responsive.
3. Subject Line Important of an E-mail Marketing.
- Now days, Lots of marketing done by mails so people receives lots of mails in a day, So People checks with the subject line of an E-mail. 64% of people say they open an email because of the subject line.
- With the focus of re-engaging clients who haven’t followed through with received quotes, downloaded marketing materials, or have abandoned their carts, we want to look at what role subject lines play in the matter. Subject lines with 10 characters or less had over a 55% open rate.
4. Font Size Big is Better
- One proven way to improve readability is to increase your font size. Now days every one in a hurry in their life and most of the people uses mobiles or tablets, If font of E-mail is bigger then normal then it’s easy for people to read easily.
- Bigger fonts are better for email content. To make sure your message can be easily read, body copy should be set to at least 14 pts and headlines set to 22 pts. Also, keep in mind that any font smaller than 12 pts will be automatically resized to 12 pts on Apple devices, causing text to potentially wrap differently than anticipated, and email designs to possibly break.
5. Spam – Doesn’t Matter
- There are certain words that will trigger spam alarms and cause your emails to get shunted into your recipients’ junk folders. Turns out, not so much – at least not any longer. Now days Spam folder does not affect the people.
- 40% of the accounts and 8% of the messages on social media sites are spam. Email isn’t the online platform with a spam problem. Take the time to customize your social media account and content so you stand out from the spam bots.
6. Saturdays and Sundays had the highest open rates and Monday emails had the highest revenue per email.
- The best time and day to mail varies by industry, however, across all brands and industries is said that emails deployed on Saturdays and Sundays had the highest open, unique clicks, transaction rates and revenue per email.
- But yet had the lowest volume deployed compared to other days of the week. Coming to weekdays, Monday had the highest revenue per mail, but Friday had the higher click rate.
- Marketing study found that recipients responded more to promotional emails they received on the weekends – when the send volume was the lowest. The unique open rate for Saturday and Sunday was 17.8% for both days, the highest percentages of the week.
7. Email That Include Social Sharing Icons Sport Higher CTR’s.
- Email sharing is extremely important to any digital marketing campaign. It is important to include social sharing buttons at the top of your email. When the recipient clicks the share button, have the social post populated with interesting copy and a shortened link.
- Social media keeps evolving dynamically – sometimes it’s hard to keep track of all the changes! The way the email-social relationship develops is equally dynamic. 91% of online adults use social media regularly. Social media is fully integrated into communication culture. Make sure it is an integrated part of your marketing strategy, too.
- Emails that include social sharing buttons have a 158% higher click-through rate.
8. Short Length E-mail Makes Impression.
- Most people are bombarded with emails every day. Keep yours to the point. If you’d like to share a large piece of content, feature one element—an excerpt or key quote—and link away to the rest. Short length emails get better click-through rates than longer ones do. Instead of long story conclusion ever wins.
- we’re not just talking short – we’re talking SHORT. You need to get to the point and introduce your call to action using as few words as possible.