Website Development
- Your website is the most important component of your company’s marketing plan. It’s the central hub for your messaging and content marketing efforts. All other marketing materials and tools should support and drive traffic to your website. Using our years of experience and research, Wood Street’s web design and development solutions are customized to help you achieve your digital marketing goals.
- Social media, blogs, and mobile allow businesses and nonprofits to easily target and convert users by driving them to a well-designed website with a positive user experience or UX.
- We work with you to develop a user experience which delivers value to your audience. Value means repeat visits and referrals via social media and other channels.As the website design and development technology has progressed over the years, you now have more digital marketing tools than ever before.
Web Design
- Our process, which we’ve constantly developed and streamlined over the years, focuses on getting to know you, your company, and most importantly, your target audience. We develop design concepts that will meet and exceed your expectations and your marketing goals.
Blog Design and RSS Integration
- Two resources for expanding quality content throughout your website are Blogs and RSS Feeds. This is a good way to add valuable content to your site without having to allocate resources to write it.Â
- A Blog is a type of website or addition to a website that allows you to display and manage your content with regular entries written by your company and monitor comments posted by users.Â
- RSS feeds, which stands for Really Simple Syndication, are used to pull in content and articles from other sites to be displayed as a resource for your website audience.These feeds can also be developed to send your web articles or content to other websites, which allows for enhanced SEO optimization.
We work with the following open source Blogs and RSS Feeds:
- WordPress
- Blogger
- Drupal RSS modules
- Custom RSS and XML solutions
Social Media Integration
- Social Media tools are easily accessed and fix limits them popular but also misunderstood. Proper planning is still required. The use of tools like Twitter, LinkedIn, and Facebook can enhance your marketing efforts, with your website acting as your central marketing hub. The content posted with these tools can also be integrated into Blogs and RSS feeds, automatically streamlining your content development efforts.
Content Development and Content Marketing
- One of the most important parts of a website is the content. We provide web content development services such as sitemap development, content planning, writing, editing, and keyword analysis.
Website Maintenance
- Our website maintenance programs ensure that your site is always current and your project stays within budget. Through this service, we’re able to provide you with recommendations to reach your marketing goals, make simple text updates as well as add additional pages of content to help in your SEO efforts. We provide this service to all new and existing clients even if we didn’t develop your website.
Our maintenance services include:
- Website content updates
- Hosting plan analysis
- Website expansion
- Design callouts and featured products
- Design banner/button ads
- Email newsletter templates
- Website audits
- Search Engine Optimization Audits
- Usability Audits
- 508 Compliance Audits
- Landing or splash page design
Creative Development
- Our creative team can very helpful in the branding and web design process. When you have chosen a look and signed off on the content, we begin processing these pages through our technology department.
Technological Production and Testing
- Our staff of programmers and engineers sends the graphics and copy into the final interactive product. We create the site for maximum functionality on all user platforms. Before launching the final site, we host it on a demonstration site for your approval, as well as for internal testing on multiple formats and proofing.